Shelley Lowery

Sp^m -- How Much Will it Cost Your Business?

By Shelley Lowery According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Sp^m will cost U.S. businesses over $10 billion in 2003. Sp^m not only clogs our servers ... Read >

Top Ten Lessons Learned in Internet Business

By Shelley Lowery Since starting my Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you. Lesson #1 Collecting your visitors' email ad... Read >

Soul-Searching

By Shelley Lowery Developing a successful Internet business is the ultimate goal of the Internet entrepreneur. However, statistics show that most Internet businesses never make any real money. Making money on the Internet isn't easy -- it takes a ... Read >

Tools of the Trade

By Shelley Lowery An important part of developing a successful Internet business is setting up your office space. Whether you operate your business from an office building or out of your home, having your own "space" is an essential part of your succe... Read >

Essential Software

By Shelley Lowery An essential part of running a successful Internet business is quality software. Software will play a major roll in your success. You must be willing to invest in the software you'll need to assist you in running your business. Ema... Read >

Developing Your Business Plan

By Shelley Lowery Developing a strategic business plan is an essential part of your success. Not only will it assist you in visualizing your business strategy, but it will also give you an organized approach to achieving your goals. Your plan will b... Read >

Planning Your Website Strategy

By Shelley Lowery Developing a professional website strategically designed to sell your products or services is one of the most important factors in determining your success. However, it is only the first step. Before you begin the actual design pr... Read >

Designing Your Website

By Shelley Lowery When preparing to design your website, you must first decide on your website's focus. If you're designing a mini-site, your website should focus on one particular product. However, content sites are a bit different. If you're devel... Read >

Accepting Payment Through Processing Companies

By Shelley Lowery Accepting payment through your website is an absolute essential part of doing business on the Internet. If you're not accepting online payments and processing orders online, you're losing a massive amount of business. Studies have sho... Read >

Automating Your Business

By Shelley Lowery Running a successful Internet business can be a very time consuming venture. Not only must you design and market your website, but you must also develop your products, fulfill your orders and answer customer support requests -- the li... Read >

Developing Your Credibility

By Shelley Lowery An important part of building a successful Internet business, is developing your credibility. Although the Internet has opened a whole New World of opportunity for all of us, it has also created a breeding ground for scam artists. ... Read >

Your Marketing Strategy

By Shelley Lowery Developing and implementing a strategic marketing plan is an essential part of your Internet success. Your plan must include both short-term and long-term strategies in order to succeed. Short-term marketing strategies are those... Read >

Increase Internet Sales with Free Trials

By Shelley Lowery If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your pro... Read >

Increase Sales by Building Credibility

By Shelley Lowery The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal i... Read >

The Art of Writing Effective Web Site Sales Copy

By Shelley Lowery If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales however, many Internet entrepreneurs spend much more ... Read >